By benefitting employees, long term care insurance benefits the company. Consider these sobering facts:

The odds are that someone’s long term care needs will affect half your staff. When a family member without LTC insurance needs care, the employee feels called upon to provide the care personally ... or to tap hard-earned savings to pay for professional care ... or to make do with part-tme care supplemented by his or her personal services. That takes time and energy from the workday.

Think of it. Half your staff, possibly including you yourself, suddenly distracted and defocused. The result can be --

• Decreased performance.
• Absenteeism.
• Excessive turnover.
• Behavioral problems and contagious attitude issues.
• Weakened leadership (if you or a key manager is affected).
• Losses to competitors.

And reflect that many of you most valuable, seasoned employees can be candidates for long term care themselves. Working-age adults (those between 18 and 64) account for 39% of long term care services.

An organization's continued growth and income hinges on long term care protection more than most executives realize. This is especially so in smaller organizations, where the sudden incapacity of a single key player can be catastrophic.

Get all the facts in the 8-page guide, "Long Term Care Insurance at the Worksite."